Posts tagged logo

Maybe the Lions hope the path of radiation, followed by the former Devil Rays, after their arrival last place in 2007. After changing their name and new uniforms, the last rays in the first position and made their first playoff appearance in the World Series in 2008.

At the press conference, which has a franchise very subtle changes to some of the most important visual images revealed the brand, logo and font for the word “Lions”. With careful consideration, the lion jumps seem a little violent, and they loved the teeth (but no claws). However, it is important to note that, with a success the logo redesign, control is not necessary instead, changes are easily noticed

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The team name appears in an italic font, which is probably meant to bring the spirit of the front to the expression, perhaps even more important than speed. The simple elegance like block lettering on the left curved serifs on the corners at top and bottom bent every letter that the feeling of action and movement to add. But the wave gracefully connotes more than a summer breeze Caribbean sweeter than a speeding locomotive (or charging lion). The question is: which is better suited for a football team in the NFL, a relaxing holiday or a hot breath

minor changes were also made for team uniforms. New equipment lines were added, and the logo is above the numbers on the jerseys. But the team colors Honolulu Blue and silver remain unchanged. One wonders whether this is not the way a color has more to do with the lions? Such as gold, perhaps? It is natural to change the color of a lion and gold is royalty-free, as the king of the jungle. What Honolulu blue and silver to have to do with the lions? Honolulu blue of the Caribbean could take so much. But again, what does this have to do with the lions?

Consequently, management apparently believed there was no need for a dramatic overhaul in microscopic settings. Stealth change if you want. One wonders whether this is an accurate representation of what they think of the team. The question is, is that the best plan? Many, many argue that the major change is necessary to be successful for the Lions. Refine instead of the logo indicates that there is no substantial change is imminent. Set evolution, not revolution. But who has a 0-16 team needs: imperceptibly small adjustments or overhaul revolutionary

The question: Is an NFL team to be with the dubious reputation of the only team in NFL history to convince an entire season without a single victory Fans who go to buy and proudly display their gear? If ever a challenge for the team sports brand that surely it must be. There is a significant amount of negative baggage with the brand by Lions and the situation is very difficult to overcome. In the short term will likely more negative feelings as something positive, what could be done. However it must be done something positive, if we have any hope of redemption for the brand. The good news is that they have a fan base that wants to believe. All the Lions have to do is support the belief that some evidence that resonate.

What do the fans?

Fan reaction to the Lions new logo? Not surprisingly, a big yawn. Bleacher investigation report indicated 43% of respondents were indifferent to this new logo. 13% hated it. Many preferred the old logo. This is not good. If you have a new logo, it should generate some interest and enthusiasm for themselves. Up close, of course, Leo is a bit more drama and the numbers are slightly modified. But from a distance, which is regarded as a rule, it is virtually impossible to notice a difference. If the target is a drastic revision of team-signal management wasted the opportunity.

1, “The new identity retains many important aspects of our history in terms of our brand and our basic colors,”

But in reality, it is important to remember, is the meaning of “primary brand “and” colors “rather than necessarily the brand and the colors themselves, a return to historical roots might be a good idea, but the current brand and color are no longer on the market. Branding and can not manage to say just what to think of the market and expect it meekly, the meaning of the symbols assigned to the case management.

3 “We have several substantial changes to this> season …” But a logo is changed and reworded did not indicate very low, rather than big changes.

> However, it seems obvious that transformation is what the Lions do not need an evolution. The Lions have to completely change course. To a 180 °. Turning and looking to lose the victory. The definition of the word “transformation” means “a big change in the form, type or function that transforms a small company into a huge company, or could by turning a losing team into a winning team. A new logo and visual identity a sign and make a change, a new dawn, a transformation for the fans that the Lions need is not an evolution, but a transformation. A change of direction to separate one, and replace the image is represented by its current identity.

In any case, the delegates have the lion brand must do more than to try to optimize their logo, they must try something to represent themselves. They also have to pay for years of mediocrity and embarrassment. But is it possible to change a logo and is a substantial change? Yes. And any major change in the team can occur without changing the logo, can change a logo, a change in the team and the fans who can prior to changes in progress in rallying signal So the question is. How important is the support from fans now, and if to represent a logo or to signal that change because it is very good could it requires a major change is imperceptible tweaks.

The opportunity for the Lions is that it’s time for a message to the positions of the Lions team as a new and different. Not only different from his past, but from other teams. The creation or discovery of an idea of differentiation in a competitive market is very difficult, both on the football field or on the shelves do. But all fans of the Lions will be heard on the edge of their seats to do this message. The buyers are eager to buy Management is responsible for doing something that actually takes that desire.

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