Women increasingly Drive renovation industry
People have always taken the lead
redevelopment projects. But today, women are not only involved in the decision making process, what needs to be done, and if-it-yourself or want to rent, but also makes the actual purchases. Women make up more billions of dollars in purchases in the renovation sector, an increase of more than billion in 1995.
According to a recent survey by the Home Improvement Research Institute in the first year of homeownership that women in nearly 000 redevelopment. A growing number of manufacturers and retailers have focused their marketing efforts more closely to women and take advantage of this trend.
Women represent 44 percent of do-it-yourself and 51 percent of those who normally rent professionals for home improvement projects. Women make up more than half the sales of storage products and the organization and almost half of sales of lighting, paint, kitchen / bath, lawn / garden, flooring and safety products.
Men rule when it comes to purchasing tools and equipment, but the number of men by women for recruitment of contractors for home renovation projects, property has increased.
â? I find one? said Jodi Garrett Kitchens & Baths Design in Toronto? that women could invite tends to be slightly more understanding for the concerns of another woman in his home. a stranger? Mrs. Bagwell has participated three times in the very popular Extreme Makeover
??? Home Edition? TV show by people with special needs, to make improvements to their homes.
She added: â? Home renovation can sometimes be painful for the owner. I enjoy a special camaraderie when I have the opportunity to work with another woman. They also seem happy to tell me, a little easier to technical terms and aspects of project.A?
Sales Leads renovation