San Jose (BUSINESS WIRE) 11 October 2010

online media is an important driver of business results for many technology companies. MarketingProfsâ? SocialTech 2010 brings visionaries and experts to transform the power of social media use, such as the B2B technology companies, their products and services to market. Interaction effect sets this event to help B2B technology companies to be able to more social media to achieve significant economic results learn.

Interactions Team Impact has a long history of helping B2B companies. In 2000, our President, Mike Rowland helped Cisco Systems to launch and manage its first online community, Network Professionals Community (NetPro). Mr. Rowland has also contributed to SAP launch of its first online community of SAP Business Community as well as 18 different language communities worldwide. Both NetPro SAP Business Community and has won numerous awards for excellence in meeting member needs. Since then Interactionsâ the impact? The team members have several B2B companies, Cisco, SAP, IBM, NetApp Intel understand how to use social media and online communities to educate leads, generate support costs, staff helpful and extension of the offline events.

â? Too often, companies focus on tools or third-party sites like Twitter or Facebook, then wonder why they arena? t get the results they hoped for, a? Said Mike Rowland, president of the effects of interactions. â? In the technology sector, users are very sophisticated and have clearly defined the needs that must be met for success. Our methodology begins with the definition of success of a measurement perspective. We then create Key Performance Indicators (KPIs) to track our success is based on three categories of activities: transport, behavior and value. All too often marketing parameters of movement or activity behavior of the replacement value. That is to believe why fight so many leaders that social media is effective, even in technology companies. To demonstrate the real value of the organization should go to you of traffic and behavior, and where the economic value of social media activities.â ????

Recently selected interaction effects by Cisco to the start of the Cisco Community Support Hall of Fame and program experts, as well as Poland and Japan CSC NetPro communities. Our work continues to Cisco and social media relations, community moderation and social media consulting projects for the marketing channels and support.

work for SAP Channel Partner activities include social media accreditation, training Best Performance Program for Partners in EMEA, and the creation of dashboard and management for small businesses online.


NetApp

activities are mainly on the NetApp community, a source of information designed for storage professionals. We also work with NetApp work a method to measure, that the value of community and social initiatives proves create media executives.

In addition, we have created dashboards tailored to NetApp? The management team.

visitors of the exhibition space impact interactions SocialTech 2010 will register with the possibility for a free consultation 45 minutes after the event to answer questions raised specific social media. The event starts at DoubleTree San Jose 26th October 2010. More details can be found by visiting MarketingProfsâ? Event Web site at http://www.socialtech2010.com.

â? We look forward to the participants the best practices we have developed over the past decade, our customers share in Technology, a success? says Rowland. â? If social media is to go beyond the hype and to a successful long-term strategic assets for businesses, we must show not only what works, but how successful is> measured.â ????

For further information on social media services including strategic consulting, implementation, social media monitoring and evaluation, please contact our Business Development Manager, Adam Crawford, Impact Interactions at (708) 929-4051.

interaction Impact

in the United States helps the effects of the interaction range of organizations such as Cisco, NetApp, SAP, Intel, Disney, AARP and the American Chemical Society create, manage and measure a successful online interactive communities and social media projects. We speak the urgent need for large global organizations work closely with its customers in the online world. Impact of online interactions aligned with strategies organizationsâ? to generate significant business objectives and measurable results through our consulting, facilitation, Social Media Monitoring and Reporting Services. To learn more www.ImpactInteractions.com.


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