Livonia, MI (Vocus) 11 October 2010

Valassis (NYSE: VCI )????, one of the nation’s leading media and marketing services company, gave the participants the summit a glimpse of the soon-to-be-available Market Expert ® version 6.1 with advanced analytical reports. Currently, 40 major retailers in the United States, Canada and Europe are used to identify opportunities that optimize customer data together and analyze the success of promotions, the latest version in the first quarter of 2011.

AnalyticExpert, the market expert on new business intelligence module for the rest, was introduced at Valassis Relationship Marketing Systems (VRMS) Emerging Technology Summit Marketing in Orlando, Florida. AnalyticExpert allow interactive analysis, published reports, integration suite and a custom dashboard and instrument panel. VRMSâ? Software products are widely used in retail customer relationship management (CRM) and targeting solutions used a wide range of retailers. VRMS is a company Valassis.

â? We look for customers, take a deep look into the industry and we are committed to improvements that provide retailers with a tool to better meet their needs to make marketing, and ITA? ? s easy to use,”said Steve Carrington, Valassis Vice President and Chief Information Officer. This improvements”are smart, agile and aligned to customers better and acting decisions.â p> ???? Market Expert 6.1 is only one of the new technologies and industry trends presented at the conference. Leaders in the CRM industry, learn social media, academics, media and information technology:


The consumption of media today;
Improve Social Media Marketing;
Trends in the loyalty and
Consumer behavior after the economic storm. Shareef Dajani Yahoo

shared his thoughts on the future of the target consumers. Based on his 18 years of experience in advertising and marketing, he discusses the changing media landscape and stressed that the total number of hours in line 2006-61% consumed to 73% in 2009 innombrables primarily d’opportunities to consume media . In exchange for the consumer experience more localized search for digital channels, “he said.

Stephanie Kovner-Bryant, Senior Manager, Digital Marketing at Unilever Shopper spoke about social media as a means of communication with the consumer. She also discussed how free geo-social mobile applications will enable consumers to easily enjoy the services and cooperation with local friends. She encouraged the participants to all facets of the media informed.

”There were three day exchange of ideas, thoughts and experiences,”said Anders Livchitz, head of CRM strategy and analysis, visit the AIT, a grocery store in Sweden.

About Valassis

Valassis is one of the nation? s leading media and marketing services companies and unparalleled reach and scale offers more than 15,000 advertisers. ? Its media portfolio delivers value RedPlumâ ¢ on a weekly basis to over 100 million consumers through a multi-platform media – at home, at retail and in motion. Thanks to its digital service, including redplum.com, consumers can find offers compelling national and local level. Headquartered in Livonia, Michigan, with approximately 7,000 employees in 28 states and eight countries, Valassis is widely recognized for its corporate citizenship programs and associates, including its America? The search for his missing children Program ®. Valassis companies include Valassis Direct Mail, Inc., Valassis Canada, Promotion Watch, Valassis Relationship Marketing Systems, LLC and NCH Marketing Services, Inc. For more information, visit http://www.valassis.com or http://www. redplum.com. To learn more about advertising opportunities with RedPlum, please call 1-800-437-0479.

Forward Looking
Certain statements herein constitute
? statementsâ looking for? The meaning of the Private Securities Litigation Reform Act of 1995. These statements involve known and can cause unknown risks, uncertainties and other factors, the actual results, performance or achievements to differ materially from any future results expressed, performance or achievements or implied by such forward-looking statements. These factors include the following: price competition from our existing competitors, new competitors in our business, a shift in customer preference for different promotional materials, strategies and methods of delivery coupon, including, without limitation, as a result of declining newspaper circulation, a unexpected increase in costs of paper and post changes that our customers’ business and lead to reduced sales promotion expenses, including, without limitation, a decrease in marketing budgets generally discretionary in nature and reduce easier in the short term than other expenses, our substantial debt and ability to refinance this debt, if needed, and our ability to be incurred additional debt, our financial health, financial condition, including bankruptcies of customers, suppliers, senior secured lenders of credit or other consideration for sale may restrict some clauses in the documentation of the debt damaging our financial and operational flexibility, the current disruptions in the credit markets, making it difficult to make for companies to obtain financing, changes in the amount, timing, pages, weight and type of advertising pieces from a period due to a change in our customersâ? Promotional needs, inventories and other factors, our inability to attract and retain qualified personnel may affect our business and operating results, higher interest rates could increase our financing costs, we may be required to recognize additional impairment charges for goodwill and intangible assets in the future all state regulation or litigation affecting aspects of our business, could the credit crisis and liquidity in financial markets affect on our results and financial condition, the uncertainty in the application and interpretation of existing national legislation tax us to additional tax sales and general economic conditions may be exposed, either nationally, internationally or in the markets where we operate, including the negative impact of the economic slowdown on marketing expenditures and activities of our customers and prospective customers and our suppliers with whom we want to provide high quality materials at fair prices and on time. These risks and uncertainties with our business are described in more detail in our filings with the Securities and Exchange Commission, including our reports should be based on Forms 10-K and Form 10-Q and the information in connection with such files to read. We disclaim any intent or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

Media Contact:

Mary Broaddus

Director, Investor Relations and Corporate Communications

734-591-7375

broaddusm (at) Valassis com (dot)

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