How do i promote my Fire Water and Mold Restoration Company?

Dear John,

I sell promotional giveaway items to Servpro, and they go directly to the insurance people, builders, and other prospects and visit everyone in their territory at least once a month with a little desktop promotional item with their information on them. They have our area saturated and have nearly all the business, see those little green and orange vans all over the place, so it must be working.

Some of the items they have given away are rulers, calculators, candy jars, mugs, staplers, magnets, magnetic memo boards, tote bags, door hangers (These are used with a $ 10 off whole house carpet cleaning coupon, and placed on every house door within a block of where they are working.), cellphone holders, magnetic house shaped clips, clipboards, pens, laminated rolodex cards, highlighters, calendars, CD cleaners, keychains, staple removers, bandaid cases for purses, mirrors, mousepads, house shaped sticky notes, and magnetic picture frames, plus more I cannot even think of right now.

In general, cold calling will get you more results than anything else, because you become a person instead of just an email. You can also do a postcard campaign to your total prospect list giving an overview of what you do, your benefits to the adjusters & property managers, and why they should choose you. Have your photo, your contact information, your experience, etc all on the mailing. Use a full color, large size postcard, and take advantage of free use of a bulk mail permit or mailing service offered. Or just stamp it yourself, using a really cool first class stamp. I often use superhero or moviestar stamps to get attention.

Sometimes they just go in with refills for the candy jar or baked goods. You could even have a bakery customise some sugar cookies with your colors and logo.

Their budget is only a few hundred dollars a month for giveaways, but there are so many things that can be done up for that, and it makes each of your callsEmail marketing can work AFTER you have an established rapport with the customers. You could use it in conjunction, with a little industry newsletter that has relevant information to them, as well as any of your customer testimonials, and a coupon or something.

Hope this helps! I have included a couple of websites that have additional information you might be helped by. Congratulations on your new company, and all the best to you!