New York, NY (Business Wire) 10 October 2010

Diane von Furstenberg Beauty & id signed an exclusive partnership to make a line of beauty with the first fragrance designed for the launch release in 2011.

Since the early 1970s, Diane von Furstenberg is a close relationship with women has established itself increases over time. Her signature wrap dress is a symbol of independence and self-awareness, including the generations.

Once started in the beauty industry in 1975, brings the New Partnership for DVF their connection with women’s circuit.

â? I always wanted to work with Chantal Roos and now that dream has become reality, â? Diane von Furstenberg said. â? Together, we examined all possible options. We have to create the know-how of the Beauty and Alexandre Cukier ID for its ability to provide a skin care line A? On a fragrance? that would be the dialogue, I continued with> women.â ????

DVF was always oriented by instinct and by his ability to give and others. A woman and a designer of more than 35 years, Diana the unique experience necessary to create a line of beauty.

with Diane von Furstenberg combined? s capabilities, Alexandre Cukier â? President and founder of id from a beauty? Chantal Roos and share their talent and know-how for this project.

â? I am pleased with these two women that I fully share the vision of the partnership. My team and I have to use all our efforts to make a mark? I am particularly attached to? benefit from a strategy perfectly suited to his reputation. We are all for the success of this adventure, a convinced? Alexandre Cukier said.

15 years id beauty – a dynamic company French? has successfully established itself in two important areas of the beauty industry: the creation of high-end, high-tech and skin care brands of perfumes and cosmetics at the international level. Today it is add to the development of the fragrance license.


With

Labs AG? R & D lab in skin care? Id beauty brands created and developed several experts as Rexaline, O2 D biotic and fruit Forever.

seat in the U.S. offers, the subsidiary of the state of scientific research in the arts for constant innovation. Its structure enables id meet in beauty boots rain boots? S needs with appropriate care. The unique location of the effectiveness of research on innovative concepts like Rexaline, a product based on hydration and exclusively by Sephora, the No. 3 bestseller

Europe sold out.

Another strength of beauty is id their know-how in the distribution of international flavor. Their strategy with attention to customer care and service has led to the success of many perfumes structured.

in this equation is Chantal Roos, an industry veteran with extensive knowledge in perfumes and cosmetics, and with a clear vision of luxury. Working with talented designers such as Yves Saint Laurent, Jean-Paul Gaultier, Issey Miyake and Stella McCartney, she won her daring genius, and translates it into scents, the name of opium, Kouros, Paris, Los Angeles? ? Since water? Issey Le Male or Los Angeles? Rights, bio-treatments such as Care by Stella McCartney and make-up

YSL.

â? Between Diana and the scent is a love story, â? Chantal Roos created. â? I am pleased to be associated with him. With the beauty team ID, I know that everything is in place to pave the way for beautiful things. We can not let Diane |? Â ????

through a genuine partnership is bound, this trinity of new beauty through the experience, instinct, legitimacy and knowledge revives the beauty market, but also inspired by the biggest source: women

.

Save the date of the new fragrance DVF in 2011.

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