Los Angeles CA (openPR) 10 October 2010

Today, the BAM Radio Network, the station online education, performance statistics on the first series of programs supported by published on the network. The series pilot, five and ten sponsors campaigns between 20 November 2009 and 30th August 2010 launched. Sponsors included GOJO / Purell, School Health Corporation, Cardiac Science, LCR Hallcrest and Good-Lite Company and Hallmark / Crayola.

The competition was sponsored by the brand and built-in radio segments on NASN, the channel of the National Association of Nurses organized by the school. The campaign has been launched at Crayola NAESP radio channel from the National Association of Elementary Principals and had walked through the BAM Radio Network partner. similar to a direct mail campaign – the first nine campaigns were based on the model Nanocasting companies to “push” made hyper-targeted programming directly to the target group. Crayola campaign distributed “on demand” on Radio BAM BAM www.bamradionetwork.com and by a radio station affiliate network.

The response rate to the “push” programs ranged from 4.7% of the entire audience at the low end to 57.8% focused on the high end. The removal of these two extremes led to the remaining campaigns between 24.44% and 46% – well above the predicted response rate of 10% by the model Nanocasting.

responses were measured by using the actual click-through rates, to listen to the program. Successfully to discrete programming three interactions reflects a high level of interest and engagement with content.

campaign the most successful of the series has achieved a return rate of 26.1% in 8 hours, a response rate of 24 hours by 33% and 42.8% after seven days. After the client was the conversion rate of 22.26% by 2226 campaign anyone on the offer and click on the site sponsors. The segment will also subsequently won an award for the National Nurses Association of the School of American Society of Association Executives and the Center for Association Leadership, Excellence in Communications Association. The price increased interest in this segment and the drawings on the program led him to eighth on iTunes Top List Education. Based on the performance of this campaign, the sponsor, GOJO Purell, scope of the campaign and doubled their efforts.

“The results of the pilot program have achieved and even exceeded our expectations and our customer sponsored. on the response rate and consistent commitment of the10 original campaigns that we believe we have a top model and the work of the foundation initiative to expand its reach across the network, “said Rae Pica, co-founder of the BAM Radio Network.

model Nanocasting

Unlike

broadcasting, which covers a wide audience with content, when in fact the goal, a subset of the much smaller group, the goal is casting nanometer precision in targeting the right people, for with the right message right time. Nano-casting is more accurate than the broadcast or narrowcast by a factor of 1,000 and 100 respectively. Although the total number targeted are lower than broadcasting, the people are very interested in the content, very committed and very receptive to the message of the sponsor. Why do most developers model for people who are interested to reach, response and measurable return on investment.


About NASN

Radio

The National Association of School Nurses is a non-profit organization of nursing stations, organized in 1968 and in 1977 recorded that only school nurses. NASN has over 14,000 members and 51 affiliates, including the District of Columbia and abroad. NASN has the task of the health and educational success of children and young people by developing and providing leadership in the school advance nursing practice to improve.


About BAM Radio Network

The BAM Radio Network

is the largest online radio network of education for parents, teachers, administrators, lawyers, journalists, legislators and all people interested in issues related to education. The network offers 21 channels of educational programs available on request and is hosted by leading educators in the nation and the defender. The network is a joint venture between private New Hampshire-based Moving & Learning and Los Angeles-based Jack Street Media Ventures LLC. The programming is produced by the social media strategist and Emmy-winning broadcaster Errol Smith and distributed by St. Clair Branch Nanocasting Network

The best education reporting team

BAM Radio Network, together the heads of major associations of the educational community to help you put the insightful, accurate, relevant and timely information on issues of education of the people really care. Hosts up:


Dr. Jerlean Daniel, CEO of the National Association for the education of young children
Dr. Gerald Tirozzi, Executive Director of the National Association of Secondary Principals.
Dr. William B. Harvey, Executive Director of the International Reading Association
Gail Connelly, Executive Director of the National Association of Elementary Principals
Dan Domenech, executive director of the American Association of School Administrators
Yasmina Vinci, Executive Director of the National Association of Head Start
Paul Young, president and CEO of the National After School
John Musso, executive director of the Association of School Business Officials
Brian Crowe, Executive Director / CEO of the National Association of Professional Child Care
Amy Garcia, executive director of the National Association of School Nurses
Jodi Grant, Executive Director of the After School Alliance
Linda Geiger, Executive Director of the National Association for Family Child Care
Dr. Eric Karolak, Executive Director of Early Childhood Education Consortium
Sherry Waugh, President of the National Coalition for Campus Children’s Center
Diane Whitehead, Executive Director of the Association for Childhood Education International
These defenders of education are at the heart of their communities and have their finger on the pulse of what is happening at every moment. Their programs are an invaluable resource for journalists, lawyers, activists, legislators, analysts, parents, educators, administrators and all who are interested in the transformation of education.

insightful comments

bring a broader, richer perspective for listeners, radio BAM its team of expert guests with a core of increase reached reporters who give insightful comments. BAM are based on air commentators Jay Mathews, education columnist for the Washington Post, Debra Viadero, associate editor at Education Week, Lisa Guernsey, Director of the Initiative for a New America’s Early Education, former editor of the New York Times and contributes to early Ed Watch, Liz sake, formerly with Newsday and Bloomberg Markets magazine and now with the Hechinger Institute, Valerie Strauss, Washington Post columnist education and Ugo Uche of Psychology Today.

Combined, this team of hosts and commentators, offers a panoramic view and unique perspective on educational issues of the day.


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