The note is part Mobstar products Mob4Hire UX owner usability research (MOBEXPERIENCE, MOBACCELERATOR), which contributes to a better cell phone software, which increased to a turnover.

San Francisco, CA (openPR) 6 October 2010

Mob4Hire, the worldâ? the biggest test mobile and community marketing research, announced today the launch of its Mobstar Certification Program.

saw the Mobstar CERTIFIED logo on a product or a mobile service is, it is a premium product of high quality with exceptional growth potential .. A rating reflects the Mobstar usersâ? the general fidelity to the way a business? Experience app or mobile web. In concrete terms, the memo Mobstar, as recommended by many people what they have a say about this |? This leads to more downloads from customer loyalty and word of mouth through viral and social media.

in the mobile world, the loyalty of a reflected? Number of stars and reviewsâ User? app found in the shops. They are valued generally from 1 to 5 stars, and then comment Twitter-length of the user, of? AppA Nice? to â? Sucks. Epic fail.â? All are important to consider potential customers who are reading the comments while whether to download / purchase of your application.

The importance of better value 5-star quality can not be overestimated. 400,000 mobile applications app now in over 80 branches, itâ? S hard to get noticed. Mob4Hire published a research report? The Impact of Mobile Apps from the network operator Loyaltyâ customer? found that smartphone users will only download 4 or 5 star applications.


Current market figures confirm

Android this research. According to statistics available www.androlib.com 48% of 130,000 Android applications have been downloaded at least 50 times, and not surprisingly, 40% of all applications are stars 1, 2 or 3 classified. There is a direct correlation between ratings and sales. This 5-star role sometimes leads to mobile publishers? Gaming? the system by publishing anonymous 5-star ratings and comments.

â? It’s time for a review system of qualified independent third party that focuses on mobile applications and their quality, â? said Stephen King, CEO of Mob4Hire. ? Â We believe that the systems of this application note from the store more reliable due to the fact that it is not a bias-controlled arena and voting included |?????? So donâ t necessarily the true value? Quality of the> ????

Mobstar Certified logo indicates to the public that a mobile application that had a sense of a rigorous testing process |? In other words, a real people who created a mobile lifestyle, four or five star app with their comments.

in collaboration with scientists loyalty www.BusinessOverBroadway.com Developed, Dr. Bob Hayes (Seattle), the rating system is part of Mobstar Mob4Hireâ friendly mobile products ????:

MobExperience: ease of use pre-release and return of User Experience, and mobile media company that helps publishers make great mobile applications and Web
MobAccelerator :.???? Teams after the publication of usability and marketing research in the App Store Discovery and competitive products, the mobile companies on quality and marketing, strategic positioning of a guide

skim enable the rating system Mobstar is two things. ? Itâ hard to make great mobile applications and the first is to go to mobile operators and content on the market with their best efforts in the eyes of their usersâ |? This leads to 4 and 5 star ratings, â? said Stephen King, CEO. ? Â The second is for mobile users is the logo CERTIFIED Mobstar they trust when buying or mobile application operator.â of an App Store or on a network? Can?

operators that contains Mobstar CERTIFIED program is a way to ensure that they offer only the best applications for their customers.

â? We expect the telecommunications Mobstar very excited, â? Dr. Hayes adds: â? because it gives them the opportunity to drastically reduce maintenance costs and support by poor mobile applications at the same time increasing the overall quality of their mobile experience. A small subset of mobile users beta test and identify the quality of the app offers potential operators can almost guarantee that your subscribers will appreciate the applications. This leads to viral> growth.â ????

With over 50,000 mobile tester in 152 countries and 1,700 registered developers of mobile applications, Mob4Hire experience a rapid rise in market research and testing since the release of V4.0 platform in April 2010. This is due to the increasing demand for the amount of mobile applications and Web sites attributed, and also because the quality of these applications in relation to the mobile user experience key to revenue growth for mobile companies.

Mob4Hire also announced recently V4.2.1 project launched its platform with innovations such as mandatory down the handset, Facebook Connect, Flower Crowd management tools and the wall, improvements to its mobile site and advanced double-entry bookkeeping and auditing tools its e-commerce micropayment architecture (Mob4Hire as a platform).

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