Introduction

Home Sales through retail formats improvement Key New Zealand 2013 Data Book provides data the value of the five key market segments and eight major retail channels. It focuses on data and analysis of the market segmentation and back. It also provides historical data and forecasts, and a comparison with the five countries in the market.

Scope

* Home Improvement retail sales and value analysis of 2003 to 2008 and forecasts to 2013

* market value of five categories: decorating materials, electrical appliances, hardware, non-decorative materials and tools

* Current and analyzing sales forecasts by large retail chains in the renovation of the industry and its sub

Highlights />
home improvement retail sales in New Zealand grew at a compound annual growth rate of 3.6% between 2003 and added in 2008.

unadorned materials-sales market for the renovation, with a share of 55.8% in 2008. home improvement and garden supplies retailers, the first retail format were non- decorative materials in 2008.

effective reasons

Marketing * Design sales support through the identification of important growth and buy the retail format categories in terms of turnover br * Develop business strategies using quantitative trends in the renovation market in New Zealand

* Understand the future direction of the market with reliable historical data and full five year forecasting

Content:


REDEVELOPMENT OF RETAIL Methodology 1 Table 6 br
Heimwerkermarkt definition of retail sales 6
Heimwerkermärkte Overview 7 Home improvement retail value, 2003-08 8
Home improvement retail sales value for 2008 to 13 10
12
RENOVATION market segmentation market sales analysis by category, 2003 12 -08
market sales analysis by category , 2008-13 15
RENOVATION of retail sales ANALYSIS BY KEY sizes 18
definition format’s 18
improve habitat analysis of sales by major retail chains format, Figure 21
home improvement sales analysis leading retail formats, 2003-08 22
improve the habitat analysis of sales by major retail formats, 2008-13 23
Decorative Materials RETAIL ANALYSIS BY KEY Format 24
decorative materials analysis of sales by common formats, retail overview 24
decorative materials analysis of sales by major retail chains format, 2003-08 25
decorative materials analysis of sales by major retail chains formats, 2008-13 26
Electrical Sales Analysis KEY retail formats
27 Electrical analysis of sales by major retail chains format, Overview 27
appliances sales analysis by standard formats of retailing, 2003-08 28
appliances sales analysis by a leading retail bank format, 2008 – 13 29
HARDWARE Sales Analysis KEY RETAIL sizes 30
hardware sales analysis by leading retail formats, Overview 30
hardware sales analysis by leading retail formats, 2003 -08 31
Hardware Sales analysis of major formats in retail trade, 2008-13 32
not decorative hardware sales ANALYSIS BY KEY retail formats 33
not decoration materials, analysis of sales by major retail formats, preview 33
not decoration materials analysis of sales by major retail chains format, 2003-08 34
not decoration materials analysis of sales by major retail chains formats, 2008-13 35
TOOLS RETAIL ANALYSIS BY KEY sizes 36
Tools Sales Analysis by big retail chains formats, overview 36
Tools Analysis of large format retail sales, 2003-08 37
Tools Sales Analysis by large format retail chains, 2008-13 38
Renovations RETAIL – COUNTRY COMPARISON 39
Home improvement retail sales value of five countries, 2003-13 39

APPENDIX 41 Methodology 41
research consulting 42 42

42 liability

LIST OF FIGURES
Figure 1: Sales of Home Improvement in New Zealand, the value ($ m), 2003-13 7
Figure 2: Sales of Home Improvement in New Zealand , the value ($ m), 2003-08 8
Figure 3: Forecast sales of home improvement in New Zealand, the value ($ m), 2008-13 10
Figure 4: Sales of Home Improvement in New Zealand is the value by category ($ m), 2003-08 12 Figure
5: The sale of Home Improvement in New Zealand, value break by Category (%) 2008 14
Figure 6: Forecast sales of Home Improvement in New Zealand, will break down the value category ($ m) from 2008 to /> 13 15 Figure 7 : Home Improvement, New Zealand, the revenue sharing from the large retail chains format (%) 2008 21
Figure 9: Decorative Materials, New Zealand, the revenue sharing from the large format Retail Sales (%) 2008 24
Figure 10: Electrical equipment, New Zealand, the revenue sharing from the large retail chains format (%) 2008 27
Figure 11: Equipment, New Zealand, the revenue sharing from the large retail chains format (%) 2008 30
Figure 12: Non-decorative materials, New Zealand, sharing the revenue from the sale of large format retail (%) 2008 33
Figure 13: Tools, New Zealand, the revenue sharing from the large retail chains format (%)
2008 36 Figure 14: Habitat expansion, comparison of the growth (value $ m), the five countries 39

LIST OF TABLES
strong Table 1 : Improvement of the Habitat retail market definition 6
Table 2: Sales of home improvement in New Zealand, the value ($ m), 2003-13 7
Table 3: Sale of Home Improvement in New Zealand, the value ( million U.S. $ and NZ $ m), 2003-08 9
Table 4: Forecast sales of home improvement in New Zealand, the value (m $ and NZ $ m), 2008 to November 13
Table 5: Sales of home improvement in New Zealand, is the value by category ($ m), 2003-08 13
Table 6: Forecast Sales of Home Improvement in New Zealand, the value is down by category ($ m ) from 2008 to br /> 13 16 Table 7 <: (Part 1) retail format definitions 18
Table 8: (Part 2) retail format definitions
19 Table 9: (Part 3) retail format definitions br 20 Table 10: Home Improvement, New Zealand, sales by major retail chains format ($ m), 2003-08 22 Table 11
: LOCAL home improvement, New Zealand, a breakdown of revenue by selling common formats, retail trade ($ m) , 2008-13 23 Table 12
: decorating materials, New Zealand, a breakdown of the revenues of large format retailers ($ m), 2003-08 25
Table 13: Forecast of decorative materials, New Zealand, a Breakdown of revenue by major retail chains format ($ m), 2008-13 26
Table 14: Electrical equipment, New Zealand A breakdown of sales by major retail chains format (M $ ), 2003-08 28 Table 15
: Forecast Electrical Equipment, New Zealand, a breakdown of the revenues of large format retailers ($ m), 2008-13 29 Table 16
: Hardware, New Zealand, a breakdown of revenues by key retail formats ($ m), 2003 –
08 31 Table 17: Forecast Hardware, New Zealand, a breakdown of the revenues of large format retailers ($ m), 2008-13 32 Table 18
: non-decorative materials, New Zealand, a breakdown of receipts by the most important retail format ($ m), 2003-08 34
Table 19: Non-decorative materials forecasts, New Zealand, a breakdown of the revenues of large format retailers ($ m), 2008
-13 35 Table 20: Tools, New Zealand, a breakdown of the revenues of large format retailers ($ m), 2003-08 37
Table 21: Forecast Tools, New Zealand, a breakdown of the revenues of large format retail chains (M $ ), 2008-13 38
Table 22: Global distribution of home improvement market (value $ m), the five countries 40

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Sales Leads renovation