New York, NY (openPR) 7 October 2010

Today, mayors in the United States participated in the Jumpstart Read for the record? ¢, a national campaign to a new world record for the largest shared reading experience in a day. From this morning on the Today Show in New York Mayor Michael Bloomberg opened the fifth annual day of reading. During the day the country was mayor, the children in schools, community centers, libraries and universities, and – for the first time – the campaign book is available online at www.wegivebooks.org. Read for the record brings adults and children, to show support for young children and the role that reading plays in the life of a child.

in partnership with the Pearson Jumpstart Read for the inclusion encourages Presented record holder, got the message that reading with a child before he or she enters kindergarten can improve his chances of graduation than 30%. Today, dozens of mayors and community leaders joined 2.5 million children who participated through the snowy day by Ezra Jack Keats. It took Jumpstart and Pearson Foundation to the growing crisis of young disadvantaged children, including reading, writing, and experience is to limit the role of the Jump Start to solve this problem.

“We are very pleased by the number of mayors, city councils and county board leaders who are involved with Reading for the record this year, both those who participated for the first time and those who celebrated their fifth anniversary of the country “said Pearson Foundation President Mark Niek.” We believe that the participation of local dignitaries and members of the community is vital to all get together to raise awareness about the importance of early literacy. “

Pearson Foundation through dozens of mayors and community leaders who participated today in the reading of events large and small children in their cities.

this year for the first time, we give books is what everyone read the official 2010 Read the book recording the landscape, the snow day, free, online www.wegivebooks. org. Thanks to us made books, the Pearson Foundation are available to a library of more and more digital books for children that is free all year. In fact, if you read a book online with a child, Pearson Foundation donated a book, a child in need.

About Jumpstart Read for the Record

in partnership with Pearson Jumpstart Read presented for recording? ¢ is an annual world record, bringing together children and adults the same book, read the same day, in families and communities around the world. The campaign will start also a year of Jumpstart program, preparing for preschool children in low-income neighborhoods to academic success and life. Since its founding in 2006, the campaign more than 3 million children and more than 750,000 books were for children in low-income neighborhoods benefit.

For more information, visit www.readfortherecord.org.

About Jumpstart

Jumpstart mission is to ensure that all American children to school ready to succeed in force. The whole year to work Jumpstart recruits and trains thousands of students and volunteers with preschool children in low-income neighborhoods, help, language, literacy and social skills they develop will need to succeed in school and in life. Since 1993, more than 70,000 children have benefited from pre-school in America, millions of hours of service Jumpstart. national sponsors include American Eagle Outfitters Jumpstart AmeriCorps, Franklin Templeton Investments, and Pearson. Jumpstart is the recipient of five days of the Fast Company / Monitor Social Capitalist Award (2004-2008) and received a 4-star rating from Charity Navigator. For more information, visit the Jumpstart Web site at www.jstart.org.

About the Pearson Foundation
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Pearson, the international education and information society is Jumpstart sponsor and founding partner registry. The Pearson Foundation will strengthen the commitment of Pearson Education in partnership with nonprofit organizations, civic groups and businesses to provide financial, organizational, and publishing worldwide. The Foundation aims to by sponsoring innovative educational programs and extending its educational expertise in the classrooms and in local communities to help. For more information, visit www.pearsonfoundation.org.


We give books on


We give books (www.wegivebooks.org) is a new philanthropic program of the Penguin and Pearson Foundation, which is to become your child and helps a reader that gives life. Together we support literacy through programs to involve whole communities. Working around the world through programs like Jump Start reading Time and Registration Book, Penguin and Pearson Foundation has touched millions of lives in thousands of communities.


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