Skin Cancer Prevention Paper

Belaray Dermatology

Berkeley, CA (openPR) 4 October 2010

patients prefer more health information from the source they most trusted their doctors, according to the results of research into new Viva Care.


When asked what

site, they would be more like a visit to find health information, 63.5% of respondents said they were “very likely” to visit their own doctor. The patients reported that their doctor more WebMD (54.8%), trade associations (50%), visiting the National Library of Medicine (29.3%), Wikipedia (25%) and insurance (22%). Only 2.6% of respondents said they were “very likely” to refer to a website by pharmaceutical companies.

A 2010 Harris Poll reported that 62% of American adults sought health information online in the last month. According to the survey Vivacare, most of these consumers prefer health to get this information from their own doctor.

Viva Care provides physicians and their offices to help with the services of patient education, the needs of their patients and the community. Doctors can be attributed Vivacare “your doctor” ministry of information to patients personalized and customizable access patient handouts with which they can improve their own practice Web site for patients to better understand and manage health.


For example, published

Dr. Daniel Siegel, a dermatologist in private practice in Long Iceland skin and dermatosurgery a collection of his writings of the patients about acne, actinic keratosis, the eczema, psoriasis, rosacea and skin cancer.


“Patients learn about their health rather the person they have entrusted their medical care

, said Mark Becker, MD, pediatrician and president of Viva Care. “Vivacare make it too easy for doctors patient does with relevant information on health, which supports their professional opinion, he added.” The patients go online to learn about their diagnosis and treatment options, but it is important that you to enhance understanding of the perspective of one’s own doctor before receiving second and 3 Positions of anonymous sources online, “said Dr. Becker.

The survey was conducted in September 2010 and completed by 100 visitors to websites dermatologist. 60% of respondents said they were an existing patient of the practice and 64% said they had an appointment to see a doctor within 6 months. 87% of respondents indicated that they found access to health information Web sites by their doctor that “very” or “somewhat” helpful.


About Vivacare


Viva Care in Berkeley, California, provides patient education at no cost to physicians in 12 medical specialties, including allergists, dermatologists and general practitioners.

Vivacare partners with a variety of medical organizations, including patient organizations and pharmaceutical companies to effectively disseminate information about their products and services at the point of care costs. Viva Care programs that implemented the management support for patients with allergies, Alzheimer’s, asthma, epilepsy, rosacea, and tremor.

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