36-page report. McGraw-Hill Construction conducted targeted market research to obtain new information on the trends and benefits of those that bought green homes or remodeled their homes using green building products and practices. The result is data that points to a growing awareness by the consumer of needs for green home products and practices. Results more clearly define the green home market opportunity and the profile of those buyers of green homes and home building products. Sample topics include: green building market opportunity, homeowner intelligence about green homes, how buyers hear about green homes, profile of the green home buyer, likelihood of recommending new green homes, remodeling with green, most-used green products for home remodeling projects, strategies recommended to help transform the market, the change in consumer behavior, advantages of green homes, percentage of energy Consumption per household, outlook for single family housing, projected U.S. green building market for new construction starts, awareness of green homes, green homeowner demographics, lifestyle and needs of the green homeowner, important obstacles to purchase of a green home, charts and graphs.McGraw-Hill Construction Research & Analytics is the premier provider of construction market analysis, forecasts and trends. Our expert staff of leading industry economists develops and analyzes detailed historical and forecast databases of construction activity. We provide in-depth data and research to deliver relevant, insightful information that helps you make solid business decisions. Our solutions help firms build a foundation to reduce the risk of business decisions and plan for the future.

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