Briarcliff Manor, NY (Vocus) 29 September 2010

In a concerted effort to revitalize West Chester Countyâ? s business climate, the Westchester County Office of Economic Development today announced a multi-year advertising campaign and ambitious digital marketing campaign, which focuses Westchester unique? its intellectual capital.

â? West Chester Countyâ? s well-trained workforce is one of his greatest strengths and most important. From Yonkers to Yorktown in the whole county, we have one of the best entry in the country, â? said Laurence P. Gottlieb, countyâ? economic development director. â? And the exceptional quality of work by all job classes of high-level scientists, engineers and mathematicians for the construction, retail trade and culture. Factor in the ITA? Key to attracting and retaining world-class company> Westchester.â ????

At a press conference today at the new Gateway Center at Westchester Community College, said Gottlieb :? ??????? This campaign is a creative and realistic approach to economic development, as the economy todayâ difficult and limited availability of government incentives for economic development. With the introduction of a proactive marketing campaign, we are the foundation for the renewal of support from West Chester? S economy.â?

Mr. Gottlieb said that the campaign be a Westchester player in the region? S economic development. â? It is imperative that our community forward in the business world. Although there is a clear and pressing need for more incentives for companies that need to be addressed by our government in order to gain competitive New York and keep businesses in West Chester, we decided that we do not simply wait for incentive programs up.â> ????

Westchester County Executive Robert

Astorino said: “Smart economic development starts with the government in a solid platform on which entrepreneurs in companies of all sizes to build their vision of a successful public-private partnership can begin by helping the district and elimination. barriers. This campaign is an important first step in the> direction.â right ????

campaign? s motto? ? A Westchester County :? ??? New York’s intellectual capital? â? plays on the double meaning of the word? Capital? as an economic and recreational center. A number of first print and online ads are the first time today in the media, including the territory of the magazine News Wall Street Journal, Westchester County Business Journal and Westchester Magazine? S is the business magazine Inc. The campaign of 914 of the Westchester County Industrial Development Agency (IDA) funded.

IDA Chairman of the Board, noted Stephen Hunt, â? Invest in economic development, the functions of the Agency of Westchester County Industrial Development, a powerful tool that will promote business expansion, promoting sustainable growth and new businesses in the area. In close cooperation with the Office of Economic Development, we are creating a new path to the aggressive marketing of West Chester many advantages in the world. “

listings are terms of the people? s an everyday life? a fence, a cup of coffee and someone? s own hand? decorated with complex mathematical formulas and chemical engineering. In the announcement with a cup of coffee, read the title â? In West Chester, is the brightness of all time.I? And the copy reads: â Some call this scribble ????. But for the thousands of brilliant men and women who live and work in West Chester, speaking to them. Loud and clear. Itâ? S one of the reasons why so many companies? Since start-ups to IT and financial giants? Movement and extended here. Wea? Re New York? S intellectual capital, a thriving landscape of inspiration with a lifestyle like no other. Enter New York? Brain Power drawn by world-renowned colleges, universities and research centers. And so close and accessible to New York, the worldâ? S center.It financial?


Mr. Gottlieb said

Westchester face challenges in attracting new businesses and retaining existing businesses. â? West Chester is not an area of low cost and the economic slowdown weighed on the government? the ability of financial incentives for businesses.â? On the other hand, he said, Westchester will continue to provide many benefits to businesses, including the highly skilled workforce, excellent K-12 schools and close to some of the nation? S best colleges and universities. He noted that residents in 45% of the countyâ? 25 years and older hold bachelor? S degrees or higher. The average for New York State is 32% while the national ATI? S 27%.

In addition to his spiritual wealth, West Chester also benefits from being only 35 miles north of New York City, the nation? Financial center and headquarters of many Fortune 500 companies. West Chester has an excellent transportation infrastructure, highways, three rail lines, S-bus system and its own award-winning airport has. And the circle has a worldwide reputation for the quality of life that it offers.


Mr. Gottlieb

said the first phase of the campaign in the West Chester market is directed and plays the countyâ? S forces in todayâ? S hot growth areas of biotechnology, finance, health, information technology and environmental technology. Biotech has acquired a presence in recent years with more than 60 biotech companies throughout the Hudson Valley region? many of these companies call West Chester home. â? We want to create a new sense of excitement about Westchester County in the countyâ? s economy, the whole thing? s missing in recent years with the downturn in the economy, â? ? He said.

Westchester Office of Economic Development today launches a new website? http://www.thinkingWestchester.com â? designed to reflect the new campaign and the emphasis on the countyâ? s intellectual capital. The site offers links to key resources, including the Westchester County Industrial Development Agency, so that entrepreneurs interested in coming to West Chester? or expand their presence in the county? the necessary tools and information available to them at all times.


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