Boston, MA (Business Wire) 28 September 2010

Overdrive Interactive, a service agency based in Boston, specializes in comprehensive lead generation, brand development and customer acquisition, has announced today that it has a 2010 Web Award for outstanding achievement in Web development by the Web Marketing Association, an organization made of Internet marketing, online advertising, public relations, and the best web sites design professionals with an interest in improving the quality of online advertising, internet marketing and website promotion.

prices, insurance industry standard for excellence has been made for the design and site development plans of life (http://www.lifeplansinc.com). Founded in 1987, serves more than 75 insurance plans life and health insurance, by the region, highly focused businesses to national companies with multiple products. In the past ten years, life plans its expertise in the assets and assessment of risks to health and care extended to the coordination of long-term care, life, health, disability, critical illness and products support supplements Medicare.

The new site provides information about the wide range of skills plans of life “in an easy to follow the path. Each section contains important information about the company’s products as well as calls raised his efforts to site visitors deep into the site to get content in a single click.

Now in his 13th Year, the WebAwards, the first annual awards website the names of the best websites in 96 industries while setting the standard of excellence for all website development. Overdrive is the fifth time winning the Web. Rates include previous victories in 2006 and 2007 for our Working with Symmetricom, a 2008 award for design and development of the LoJack website, and a premium of 2009 at the Pearson Custom Solutions Web Site Design.

www.lifeplansinc.com The new offer our visitors with clear mechanisms for the solutions they are looking for, “said Denise Liston, Vice President, Life Plans, Inc.” Our fresh, optimized search site attracts thousands more traffic than our old site, and we get questions about our services at a rate much higher than ever before. Our current customers have noticed the difference and have responded positively in terms of improving the navigation and readability. “

“We are pleased to be recognized by this prestigious award Web. To definitively by a jury of your peers is validation and recognition of the great work that Overdrive Interactive will be recognized on behalf of our customers.” Commented Ty Velde, Director of Client

overdrive.

For more information on the Web Marketing Association Awards, see: http://www.webaward.org

About Overdrive Interactive:

in Boston-based Overdrive Interactive (http://www.overdriveinteractive.com/) is a professional online marketing services that specializes in branding and lead generation by using the search engine optimization, sponsored links management, online Media planning and buying, marketing, social media, e-mail marketing and Internet application development. The agency offers a wide range of consumer and B2B Fortune 500 companies.


About

life plans, Inc.

was founded in 1987 and serves more than 75 insurance plans life and health insurance, by the region, highly focused businesses to national companies with multiple products.

During the last decade has expanded its expertise in claims life plans and assessment of risks to health and care, to coordinate the long-term care, life, health, disability, critical illness support products and supplements to Medicare. The rapid growth of Third Party Administration, a provider of Pathway and contact center services are supported by our state of the art. They remain the undisputed leader in the market for long-term care, support to insurers the complexity and risk-management strategies of care. Their products due to the application of superior knowledge and know-how, research and analysis functions supported informed.


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