Los Angeles, CA (openPR) 27 September 2010

Control Point LLC, a mobile shopping platform by experienced entrepreneur brothers Todd and Mark DiPaola, its first awards app founded Detail TODAY ‘hui. Checkpoints users earn points that can be redeemed for prizes immediately in the real world, check applied in more than one million retailers in the U.S. and bar code scanning products. Checkpoints will launch several products with its partners, including Belkin ®, Energizer ®, Seventh Generation ® and Tyson Foods ®.

for buyers

checkpoints to detect and consumers with products they interact with taking advantage of the GPS and the UPC scanning technology on smartphones. Shoppers earn points just by how they get into a store or restaurant. In many places they can be marked extra points by scanning bar codes on products and earn bonus mini-games. Customers can redeem their points immediately to the store rewards for gift cards, airline miles, or “must-have gadgets. Checkpoints are a universal currency, the points earned from a product or place is not limited to one purchase this brand.

â? Checkpoints take the power of location-based services and applies to products, â? said Mark DiPaola, CEO and cofounder of checkpoints. â? Only in any business that go a product? the electronics store, grocery, pharmacy or â? and earn rewards for you to check. For the consumer wind turbines? Have a very good reason, the application can use during their day.I?

The app is free to download and Checkpoint is the allocation of new users signing bonus with Rewards 31 October.

for marketers

Existing Location-based Services (LBS) have focused on connecting people with place. Checkpoints adds a missing link? a product? a robust platform that offers consumers LBS drives of the first arrival in the aisles. Brands can now pedestrian traffic to a particular product and interactive access to consumers, create a virtual end cap â ???????? wherever it is sold.

â? Mobile applications are an effective way to reach consumers while theyâ? again close to products, â? DiPaola said Todd, president and cofounder of checkpoints. â? Checkpoints can start to literally marks a conversation with a customer, their products in the aisles? not if theyâ? re sitting on the couch or in the> ????

Several brands

reach checkpoints as partners featured product at the start, including Belkin ®, Energizer ®, Seventh Generation ® and Tyson Foods ®. When customers enter a store that carries a brand partner, selected to win checkpoints properties of their products by offering bonus points and interactive content to consumers. Partner Brands may include a combination of products to the specific e-mail and timely, recipes, coupons or other special offers now.


While

brands

Belkin ®

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? Mobile Check-in is clearly a hot topic, and checkpoints provides an easy way for brands to engage in this rapidly growing area, a? said Sean Williams, Vice-President? Belkin America. â? Belkina? s product innovation is driven by people’s understanding and satisfaction? s needs to ATI? s for us, with our customers to communicate important. Checkpoints, we now produce verifiable traffic to our products and delivers relevant messages to multiple retail locations.â p ????<> Seventh Generation ®
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? Seventh Generation ® pioneering green cleaning products more than two decades ago, but we are a new brand for consumers who are just beginning to a more sustainable lifestyle, a visit? ? Kamen said Robin, CEO of Digital Strategy by Seventh Generation. â? Checkpointsâ? innovative approach allows us, our history, new consumer products at the point of sale, if it matters to say. There is a proposal “win-win situation, that extended through the ability to quantitatively measure our success.” Tyson Foods

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? Tyson Foods is pleased to participate in the mobile marketing space with control points. This interactive program allows us to deliver relevant messages to buyers in stores, encouraging, while strengthening brand awareness and loyalty, â? Said Michele Bond, director of Tyson Foods customers. â? We use new media type, recipes and ideas for meals Tyson ® Anya? tizer ® snacks from the grill & Readyâ? ¢ fresh chicken and chicken products at the point of purchase.â? ?

In August 2010, included a series of checkpoints million round of financing and co-founder Mark Todd DiPaola. The brothers are no strangers to the development of innovative advertising solutions, after the establishment of agency performance Vantage Media Marketing in 2002. 30 years before they self-financed and launched Vantage # 31 on the Inc. 500 list, the distribution company a valuation of more than 0 million in 2007.

checkpoints will be launched in the Android Market later this fall. For more information, follow him on Twitter @ checkpoints Clock a demo on YouTube or visit www.CheckPoints.com.


About checkpoints


checkpoints is a mobile application that buyers immediately inspect the sites and check the products at any time save, they are sold rewarded. Shoppers earn points, while release of bonus and interactive content, as she had a scan tag? No purchase necessary. Points can be redeemed directly on the phone for rewards such as gift cards, airline miles, and gadgets. Backa checkpoints is that you used paid? ¢.

checkpoints in Venice, California and was founded by brothers Markus and Tobias DiPaola serial entrepreneur.


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