Washington, DC (openPR) 2 August 2008

if sustainability is ideal, sustainable building is not always easy. In its Special Report Builder: “The Greener Good,” sustainability experts offer home builders their ideas on land use, planning, design and marketing.

“Green builders not only have to consider how their houses are built and how well they run, but also where these homes sit close to shopping and entertainment opportunities,” said BUILDER Editor, Denise Dersin. “Sustainability really requires that builders look at the big picture.”

To sell sustainability, building owners need to consider their marketing strategy. Not all consumers want to save the planet, but many enjoy the cost savings of energy efficiency offers. “The Greener Good” shows how some builders have these and other incentives for green building market with great success.

What if clients do not care about sustainability? Other Side of the manufacturer, “Road to Perdition?” Advocate for green building by taking a critical look at the world situation. After illustrating how traditional home builders, the depletion of natural resources, high energy prices and a reduced contribution environment, the article shows how sustainable homes usually sell faster and for higher premiums than conventional products.


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BUILDER continues its coverage of sustainable construction with slide shows of green building projects, a chart on the emissions of motor vehicles and a seminar on the sustainability of the EPA. Home builders can also see free green plans for construction.

the latest news, past issues of BUILDER magazine and other features of green building, visit BuilderOnline.com.


About Hanley Wood

Hanley Wood, LLC is the leading media and information services company serving the construction and housing. Through its four divisions, the company known award-winning magazines and Web sites, trade shows and events, rich data and custom marketing solutions. The company is also the first publisher of the North American home plans. Hanley Wood Business Media (Washington, DC), publishes 36 award-winning titles from the residential and commercial construction, including BUILDER, Conversion, Custom Home, Concrete Construction and residential architect. Hanley Wood Business Media also offers the largest collection of construction sites, including BUILDER ONLINE, ONLINE reconstruction and ebuild, the comprehensive online guide to building products and the largest collection of house plans online through eplans.com and Dream Home Source.


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