Fort Lauderdale (openPR) 26 February 2008

Ross Book Mueller, president and chief executive officer with PURE Risk Management LLC, announced today the expansion of Privilege Underwriters Reciprocal Exchange (PURE) in the Florida Panhandle region. PURE offers homeowners coverage in particular storm for owners of good houses, high value in this region. Besides home insurance, PURE also Panhandle residents Automotive> jewelry and art and excess “is liability insurance w /

after its launch in March 2007, PURE on providing solutions for High Net Worth insurance for members (policyholders) in the North, Central and South Florida has concentrated. PURE currently provides coverage to 1,700 members in Florida and has issued over 3,000 policies. The company will now fully and casualty insurance for high net worth individuals and families throughout Florida, including high-quality homes, cars, jewelry and art, and insurance deductibles.

expansion into the enclave, PURE worked closely with the Institute for Business and Home Safety to identify local communities (such as water color and Alys Beach), that the building meets the criteria of strict construction of Florida and PURE.

PURE assesses the positive response we have received in Florida, and we are happy to extend to the needs of the individual insurance market requirements, “said Mueller book, which served as president of AIG Private Client Group since its foundation in 1999 until he founded PURE Risk Management in 2006. “Our analysis shows that would many individuals and families in the Panhandle significant benefits from our program to enjoy including the cover better and more personalized service at significantly lower cost. Many of our current members already insured their homes value for the citizens, unregulated surplus lines carriers or insurance companies that are not specialized in high-net-worth market, and paid most of them have thousands of dollars a year more confident that they will with PURE . pay “

other advantages that have attracted the insured:

Storm deductibles, with appropriate credits from 2% to 25% of housing stock
Reconstruction costs

insurance of jewelry that can be almost half the cost of insurance of the other
Premium Jewelry

competitive car insurance for households who have heard more cars than drivers

PURE by its members (policyholders). Members pay a deductible of 10% of the premium of the owners of high value and 4% of their premium for all other policy areas for each of the first five years after accession. PURE has more than one million police surplus, fueled in part by these contributions. PURE U.S. dollars received by the Florida State Board of Administration under the Insurance Capital Build-up Incentive Plan. Urban won Financial Stability Rating of “A” (exceptional). Non-urban policy issues, the liabilities of its members the costs of the measures will be limited.

PURE Risk Management LLC acts purely as an attorney in fact and provides management services, including underwriting, marketing, product management, financial monitoring and management of claims.


About PURE

Privilege Underwriters Reciprocal
Exchange (PURE) is the first company dedicated exclusively to the service of accident insurance high net worth individuals. PURE is an insurance business in Florida has reciprocal exchange of residence. PURE provides its members with comprehensive homeowners insurance policy is of great value, including windstorm and optional protection against flooding in excess, for Florida homes for millions more, the standard codes are insured up of recent construction. It also offers a private insurance company car fleet, including the rules agreed upon value for total losses and insurance for jewelry and art. PURE also offers excess liability insurance limits of millions of dollars. For more information visit www.purehnw.com.

Editor’s Note: Interviews with executives and PURE policyholders on request

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Coverage for homeowners insurance