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Set the Stage for a Sale: Secrets to make your city dwelling irresistible, attract home shoppers, and sell fast in any market!

Beyond Home Staging: Your Home is a Stage and Home Shoppers Your Audience
Why do some properties sell fast, while others languish unsold, price cut after price cut? What motivates home buyers to buy for top dollar, even in today’s tough market? Engaging home buyers and getting them to a fast decision is far more complex than just sprucing up and adding a little décor.
Unlike other books on home staging, Set the Stage for a Sale offers rare insight into home buyers’ emotional and rational buying triggers, in-depth analysis of successful marketing approaches, and advice from bestselling author Paco Underhill, color and storage experts, and over a dozen top real estate professionals ⎯ as well as the 35 best-kept secrets for attracting traffic and turning it into a sale! Home buyers are spectators before a stage: your home. Setting that stage is the most powerful marketing tool at your disposal to beat the housing slump.

Why Set the Stage for a Sale is like no other home staging book:

⎯ First and foremost, this book is not about décor, but about marketing your property. You’ll learn from a leading expert how people really buy real estate, how to think like them, what factors directly influence their decisions to buy, and how to prepare a property for sale accordingly.

⎯ Unlike any other book of its kind, the author also includes an entire section dedicated to interviews with top real estate agents across the country, from New York to Chicago, San Francisco, Los Angeles, Phoenix, and beyond — each offering valuable and thought-provoking additional insight into what makes for a successful sale.

⎯ For the first time in a home staging book, the author also specifically addresses the marketing challenges of selling city dwellings in metropolitan areas, which are often profoundly different from those of suburban houses and homes.

⎯ Last, but not least, Set the Stage for a Sale not only provides 35 secrets to a successful self-staging. Even better, as you’ll need much more than a checklist, it also provides the strategies and reasons behind each and every inside tip. In this way, the author will arm you with the tools you need to stage – and sell – successfully.

Rating: (out of 6 reviews)

List Price: $ 25.95

Price: $ 23.03

This entry was posted by admin on September 8, 2010 at 10:59 pm, and is filed under Listing Preparation. Follow any responses to this post through RSS 2.0.You can leave a response or trackback from your own site.

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#1 written by Laura A. Heitz 1 year ago

Review by Laura A. Heitz for Set the Stage for a Sale: Secrets to make your city dwelling irresistible, attract home shoppers, and sell fast in any market!
Rating:
This is one of the more thoughtful books on staging. It’s clearly written, with a lot of research to back up the author’s findings. I would recommend it for both professional stagers / redesigners and the general public. It’s accessible and sensible.

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#2 written by Pamela L. Settle 1 year ago

Review by Pamela L. Settle for Set the Stage for a Sale: Secrets to make your city dwelling irresistible, attract home shoppers, and sell fast in any market!
Rating:
This is the first book on home staging that I’ve read that really and truly addresses city dwellings. Ms. Barion gives especially strong insight into how to resolve such issues as tiny spaces, less than ideal layouts, ugly views, a lack of natural light, limited storage, etc. — and more. If you are selling your city condo or apartment, this is the book you need.

The book is also fun and easy to read, and is informative without being dry or stuffy. The author includes some great interviews with real estate and marketing experts, as well as others in related industries, and provides fascinating information on the psychology of staging. This aspect of the book is also really strong, making a persuasive case that staging is the only real way to truly guarantee a sale these days.

It’s a great book, well worth the price, and seriously a must for anyone thinking of selling their home. Highly recommended!

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#3 written by Danny E. O'Neill 1 year ago

Review by Danny E. O’Neill for Set the Stage for a Sale: Secrets to make your city dwelling irresistible, attract home shoppers, and sell fast in any market!
Rating:
Set the Stage for a Sale is a truly excellent book for home sellers in city or urban markets, and includes a wide range of extremely practical examples of the steps home sellers can take to get their homes sold, even today. The author does a nice job by offering advice to sellers and even real estate industry professionals, but which is not dry or boring. The book is easy to read yet explains all the strategies that go into home staging and why it’s so necessary. The author also nails all the key points that people need to know to get a home staged to sell. For example, she makes some great points about the use of space in staging a home and how it helps to make a home appear bigger or more spacious, but more importantly how it can affect the home buyers as they walk through (she calls them shoppers, which is a nice touch).

Set the Stage for a Sale is also well organized, which makes it a good reference to keep around, since every main strategy idea is a separate and cohesive chapter so is easy to refer back to or find as needed. Each interview is separate, and so are each of the several dozen tips that close the book. A great resource.

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#4 written by C. Vinelli 1 year ago

Review by C. Vinelli for Set the Stage for a Sale: Secrets to make your city dwelling irresistible, attract home shoppers, and sell fast in any market!
Rating:
Excellent book by a true industry leader.

This book is nothing like any other book on home staging that I have read. “Set the State for a Sale” is written by an expert who really teaches us about marketing and strategy, not just decor. The book is presented in an easy to read manner topped with a bit of humor. The author provides a thorough and extensive look at the real estate market and includes great interviews with experts in the field. It also discusses the marketing foundations to home staging, gives serious insight into home buyer’s emotions and reactions, and how to create the kind of experience that makes them decide to buy a property when they walk in the door.

There was lot of real knowledge and advice, not a lot of fluff-just serious real estate marketing with an expert touch. A terrific value.

Highly recommend.

Carol Vinelli,

Executive Coach

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#5 written by BJR 1 year ago

Review by BJR for Set the Stage for a Sale: Secrets to make your city dwelling irresistible, attract home shoppers, and sell fast in any market!
Rating:
If you’ve ever wondered whether staging your home is actually a good investment, this book will do the math for you! There is an entire chapter on the cost of not staging as well as several tricks of the trade throughout the book to prioritize work for maximum impact and minimum costs. This book would be an especially great resource for real estate agents to give to their clients.

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